The questions on everybody's lips recently: what exactly is 'swagger jagger'?
Well, whatever it is, we need to get some of our own.
It makes me slowly lose faith in humanity when songs such as Cher Lloyd's dreaded debut single can be classed as an 'anthem' and is even able to place in the top 40.
I never thought there could be something worse than that infamous phenomenon 'Friday' but this provides some serious competition.
Watch your back, Rebecca.
But as awful as they are, they seem to have the ability to get trapped in our minds and they become famous for all the wrong reasons.
I found myself, unconsciously, humming along to Cher Lloyd today whilst watching the highlights of T4 on The Beach, much like an annoying bug that has managed to crawl into my ear and burrow itself into my brain, casually setting up camp.
But after a minute or so, I snapped out of my swagger jagger daze and came to my senses.
I think Cher Lloyd's 'swagger jagger' is quite safe for now.
I, myself, have no interest in taking it from her.
